Four Hundred Million Customers

by Carl Crow
Category: "World History - Cultural"
Pages:317
Year of Publication:1937
Date Added:02/21/2021
Date Read:02/25/2022
Notes:Subtitle: The Experiences—Some Happy, Some Sad—of an American in China and What They Taught Him

Armed Services Edition

A marketing and advertising agent talks about his experiences doing business in China between the wars—what products sell and don't sell, and why, the challenges of dealing with the culture, the ways in which the Chinese see the world differently.
My Rating: 5

Reviews for Four Hundred Million Customers

Review - Four Hundred Million Customers

I almost gave up on it, but it was just interesting enough and fast-reading enough to keep going. Mostly interesting because it gave a glimpse of China just before the Communists ruined everything.

Reviewed by Roger on 2022-02-25 21:09:32

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